This blogger is not a kind of a consumer who is particular and finicky about brands. However, he does like using products which offer great satisfaction in terms of value for money and value for joy. To provide such satisfaction, it is imperative for companies to maintain the visibility of their major brands. Over a longer period of time, such brands tend to carry a value that is perhaps one step in building the brands. This post is not about brand building and brand valuation. This post is about some brands of my liking which are very important for daily life. So, here it goes:
Colgate – A tooth paste of Indian household since as long as I could remember. A product which can be associated with high quality and never ending consumer satisfaction. Now a days you may find dozens of pastes in the market but nothing beats this one.
Lux – A Unilever owned brand which again dates back to endless years. For a middle class society, Lux implied a necessary bath soap for which there can’t be any replacements. If you have Lux in your home, your guests will definitely be satisfied.
Bata – Slippers and shoes of Bata. How could one forget? In my small city, that was the only option some two decades back and the Bata shop still finds a place in almost all the cities of India – big or small. Nothing beats a product at most reasonable price and highly regarded by consumers.
Maggi – Some think that this is not a nutritious product. However, 2-minute Maggi is the most demanding and most popular noodles since ages. This constitutes sizable chunk of Nestle’s India business. Believe you me, the spice mix of Maggi is awesome!
Horlicks – A must food product for almost all the Indian household. Anyone consumes it or not, but Horlicks is a must for all infants and kids and has been relied upon by millions of consumers for long. Outstanding product synonymous for great quality and value! A big appreciation to GSK for maintaining the quality and hygiene of this product!
Coca-cola – Last but not the least. Coca-cola. Readers may think my comment about this brand is biased. Certainly not! Considered to be most valuable brand on the planet, Coca-cola continues its strong journey since 1886 and will be celebrating 125 years of its existence next week. A product which is as refreshing as it can get. The secret formula continues to be secret and you keep opening up happiness with every bottle of Coca-cola.
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4 comments:
All long standing brands we have grown up with. Its amazing how many consumers stay with the brands they were used to as a child. That's the power of branding. A relationship i built with the consumer that rarely goes away. I remember a market research we were once doing on Brooke Bond Red Label Tea. The consumer kept on criticising it - quality has really gone bad, you are raising prices too much, too much dust; foreign matter is found, and so on and so on. She said Tata tea was much better. And yet she was using Red Label. When asked why, she said, " adhat pad gaya hai na. kya karoon ?" !!
@ Ramesh - Oh yes, we may make much of hue and cry but ultimately there are these brand names that carry so much of trust. We never seem to give up using these special products.
I remember attending several seminars of Amway during my college days where the leaders from Amway always emphasized that their products are better than Lever and P&G products and carry much much more nutrition values. I used to wonder is it possible for them to surpass so powerful brands. 5-6 years on, I realize just not possible. :) May be you may enlighten us on this topic on your blog some day. :)
all these brand had convinced its costumer needs on variable demand situations thats where the brand build its value. my vote goes for lux and colgate since i sold these products in my childhood without brainwashing our retail costumers.
For ramesh post on brands, visit this link :
http://indigoite.blogspot.com/2011/03/tag-is-what-you-make-it.html
@ Venkat - thanks so much for visiting this space and leaving a comments. Means so much to me. Yes, indeed... these brands built the values over a period of time in the right manner.
Yes, I loved Ramesh's post on brands :)
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